About The Book

No business function is being disrupted by technology as much as human resources. And yet many companies recruit like it was still 1970. 

Most business owners and executives acknowledge the importance of having a rock-solid recruitment strategy. That includes identifying and adjusting to the latest workforce trends.

During this interview on the Atlanta Small Business Show, host Jim Fitzpatrick interviews Ira S Wolfe about his book "Recruiting in the Age of Googlization" and the challenges employers face including the competition for Gen Z talent, higher expectations for company culture, and new innovations in HR technology.   

#1. Your Mission in 2021: Improve Candidate Experience

Talent acquisition is difficult. Hiring top talent is not just getting complicated, but complex. Those are the facts. But truth be told, most recruitment and hiring challenges in most organizations are self-inflicted mistakes caused by delivering a bad candidate. If hiring top talent is your #1 priority in 2021, start here.  ​

#2. Too few candidates apply for your open jobs!

The demand for qualified workers exceeds the supply. Nearly everyone who wants a job has a job. But that doesn’t mean workers aren’t on the prowl for new jobs. Surveys reveal that 50% to 70% are actively looking or thinking about a new job. Learn why they might not applying to YOUR jobs.  

#3. Too many candidates swipe left before they apply.

There's no excuse for candidate abandonment.  Between 50% and 90% of candidates visit career sites, view job listings, start to apply, and then quit. That's insane. If candidates' don't apply, it's game over. Learn to recognize the biggest blunders most companies make, then read about how to fix them.  

#4. Too many applicants "ghost" you

It seems that "ghosting" employers is a growing, national pastime. Whether it's a failure to respond to your emails and phone calls or no-shows at the interviews, candidates are not exclusively responsible for this behavior. "Ghosting" is fixable. Learn how you can engage candidates and motivate them to actively participate longer.

#5. You suck at change.

I get it. Join the club. All humans suck at exponential change, keeping up with this unprecedented, accelerating avalanche of technology. Feeling overwhelmed is the new norm. But don't throw the towel just yet. This book reveals what lies ahead in a non-geeky, practical way and offers a guide to navigating the new wacky world of work.

Physical AND Digital Copies Included!

We pay for the book, you cover shipping. You will also receive a digital download immediately after checkout. Your information is secured with 256-bit encryption and will not be shared.