#1. Your Mission in 2021: Improve Candidate Experience

Talent acquisition is difficult. Hiring top talent is not just getting complicated, but complex. Those are the facts. But truth be told, most recruitment and hiring challenges in most organizations are self-inflicted mistakes caused by delivering a bad candidate. If hiring top talent is your #1 priority in 2021, start here.  

#2. Too few candidates apply for your open jobs!

The demand for qualified workers exceeds the supply. Nearly everyone who wants a job has a job. But that doesn’t mean workers aren’t on the prowl for new jobs. Surveys reveal that 50% to 70% are actively looking or thinking about a new job. Learn why they might not applying to YOUR jobs.  

#3. Too many candidates swipe left before they apply.

There’s no excuse for candidate abandonment.  Between 50% and 90% of candidates visit career sites, view job listings, start to apply, and then quit. That’s insane. If candidates’ don’t apply, it’s game over. Learn to recognize the biggest blunders most companies make, then read about how to fix them.  

#4. Too many applicants “ghost” you

It seems that “ghosting” employers is a growing, national pastime. Whether it’s a failure to respond to your emails and phone calls or no-shows at the interviews, candidates are not exclusively responsible for this behavior. “Ghosting” is fixable. Learn how you can engage candidates and motivate them to actively participate longer.

#5. You suck at change.

I get it. Join the club. All humans suck at exponential change, keeping up with this unprecedented, accelerating avalanche of technology. Feeling overwhelmed is the new norm. But don’t throw the towel just yet. This book reveals what lies ahead in a non-geeky, practical way and offers a guide to navigating the new wacky world of work.

One of the Top 50 Books to read in 2021

*Selected by Thinkers360

Delivering a friction-free candidate experience is essential.

Get started here!

About The Book


No business function is being disrupted by technology as much as human resources. And yet many companies recruit like it was still 1970.

Most business owners and executives acknowledge the importance of having a rock-solid recruitment strategy. That includes identifying and adjusting to the latest workforce trends.

During this interview on the Atlanta Small Business Show, host Jim Fitzpatrick interviews Ira S Wolfe about his book “Recruiting in the Age of Googlization” and the challenges employers face including the competition for Gen Z talent, higher expectations for company culture, and new innovations in HR technology.   

This Book is For You If…

You answer “yes” to any question.


Does your company’s growth depend on attracting and hiring top talent?

Business Owners

Are job candidates ignoring your job listings or abandoning your application?


Are you struggling to present enough high-quality candidates to hiring managers or clients?

Human Resources

Are your hiring managers frustrated with long delays filling open jobs? 

Hiring Managers

Are candidates “ghosting” you at or following your interview?


Workers & Students

Wondering what’s next for the future of work and jobs? Will my job be replaced? 

Sneak Peek

Section 1: SHIFT

Exponential change isn’t a buzzword. It’s a real thing and impacting the way we work, live, and play. SHIFT will hit your plans.  Unfortunately humans suck at change, especially exponential change.

The big question is: What disruption might transform your business or replace your job in 2021?

Section 2: Recruiting in the Age of Googlization

Most organizations do pretty well at what they do today. It’s what they need to be doing tomorrow that is missing. That pretty much sums up why some organizations will thrive, others will barely survive, and some will just cease to exist.

The big question is: What needs to change in 2021 to attract and acquire top talent?

Section 3: People Analytics

Data is the new oil. Predictive analytics and business intelligence are driving decision-making in marketing, sales, customer service, operations, and logistics.

The big question is: Why not HR?

Section 4: Saving Talent Acquisition

NEW CHAPTER! Talent acquisition is bankrupt in many organizations. Within these just released chapters, you’ll learn how to recognize the biggest recruitment blunders many organizations make and identify critical steps you need to take to fix them.

The big question is: What can you do to recruit faster and hire smarter?

Section 5: Tomorrow

The future isn’t coming, it’s here.  The line between science fiction and reality is blurring. No one can really predict the future but there are a few trends that are highly likely to disrupt your industry, business, and/or job.

The big question is: What can I do to recognize opportunities and mitigage threats in the Age of Googlization?

Praise for Ira Wolfe!

Jim Walter // Tinuum, SVP of Operations and Engineering

“I absolutely love this book. Ira knocks it out of the park and presents an amazing amount of thought-provoking ideas, concepts, and solutions. I couldn’t put it down. Truly a must-read.”


Jeff Hoffman // Serial Entrepreneur

“Everything you thought you knew about recruiting has changed. Ira clearly has his finger on the pulse of what it will take to attract and retain top talent in the future.”

John Dame // Author, Executive Coach & Business Strategist

“Recruiting in the Age of Googlization is Ira Wolfe’s masterpiece– required reading for every CEO and leadership team. It’s a prescient and practical book that will force you to question every response you make in our rapidly changing world.”

Charles Coy // Sr. Director, Cornerstone OnDemand

“Scary and astute. A compelling and thought-provoking read. Anyone who hopes to recruit or retain top talent must read, if not memorize, this book.”


Michael Thomas // District Talent Acquisition Partner, Lowe's Companies Inc.

“I picked up this book expecting it to explain how to better leverage technology in recruiting and how to create a better candidate experience – it delivered on that but it provided much more. Even if you aren’t a recruiter, we can all learn something from Ira in this book.” 

Ryan Perez // Recruiter, Ryan Recruits

“One of the best books on recruiting you’ve ever read! As much a book about the future as it is a deep dive into how to build a bulletproof recruiting strategy.”

About Author Ira Wolfe

Ira S Wolfe is a “Millennial trapped in a Baby Boomer body” and the world’s first Chief Googlization Officer. He is president of Poised for the Future Company (DBA Success Performance Solutions.) Fueled by his fierce passion for technology and its impact on people, Ira S. Wolfe has emerged as one of HR’s most visionary thinkers and influencers on the future of work, jobs, and talent acquisition. Thinkers360 has recognized Ira as a Top 10 GlobalThought Leader in Future of Work, HR, and Leadership.

Ira is an accomplished speaker/author. He has presented on the prestigious red carpet of TEDx and stages of DisruptHR.  Ira is a frequent presenter at events including SHRM’s Talent and Annual Conference, HR Southwest, and many regional and state events.  He is the author of several books including his most recent, the 2nd edition of Recruiting in the Age of Googlization, which was selected by Book Authority as one of the all-time best HR and Recruiting books.

Ira is the host of the popular weekly Geeks Geezers and Googlization Show which was ranked in the top 50 podcasts to listen to in 2021 by Thinkers360.  He is also a contributor to CornerstoneOnDemand’s ReWork, and frequent expert guest on podcasts, TV, and radio.


Physical AND Digital Copies Included!

Buy the Book, We pay shipping. Upon request, we will also send you a digital download immediately after checkout. Your information is secured with 256-bit encryption and will not be shared.


You are invited – absolutely FREE – to join Googlization Nation, our growing community of like-minded people, dedicated to collaborating and finding innovative solutions for navigating the Age of Googlization.